RE/MAX was founded in Denver in 1973 and has been responsible for popularizing an operating concept that virtually revolutionized the Real Estate industry.
The owners David and Gail Liniger, recognized that an organization comprised of only the most experienced and successful agents would be very attractive to the consumer and created a program to appeal specifically to those agents.
At RE/MAX, agents share in the cost of running the organization while remaining personally responsible for the expenses associated with marketing their listings. In return, they retain nearly all of the commissions that they earn.
We’re tops in our market
This contrasts with the traditional brokerage firm where the agent is not responsible for any operational costs but, in exchange for the broker assuming most of the financial risk, gives up a large portion of their sales commissions. This style of operation generally attract newer and/or modestly productive agents.
At RE/MAX, the fact that the agent is personally investing in marketing not only provides extra motivation to get the job done but also allows them the flexibility to allocate those advertising dollars in whatever way provides the client with the best results. In traditional brokerage offices, the office manager generally controls the budget for advertising and the agent’s flexibility is very limited.
And tops in the industry
The RE/MAX organization has more that 6,500 offices worldwide in over 70 countries and boasts a network of more than 95,000 sales associates who close over 800,000 transactions each year.
RE/MAX agents average more than 12 years of experience in the industry and 38% have broker’s licenses. More than 60% also hold advanced education designations.
There are more than 30 RE/MAX offices in the Phoenix area and RE/MAX Fine Properties has over 125 agents to serve your needs.